Direct Take

Before joining Yandex, my last major project was with Medialooks, a company specializing in software development kits and APIs for high-quality video content. They approached us wanting a radical change to the main idea and design of their primary broadcasting tool, which suffered from overloaded functionality and disjointed design.

With the product being well-established, they came to us with numerous ideas and partially completed wireframes. We thoroughly analyzed all existing functionality, the competitive market, conducted user interviews, reviewed all available documentation, and crafted the first wireframes for a simplified program.

After multiple iterations and discussions based on our wireframes, we developed a comprehensive prototype encompassing all the new program's functionality.

We created four detailed prototypes for user testing. We conducted 20 sessions with different basic service users, asking them to solve specific problems using our prototypes. The feedback helped us refine the system further.

Once the structure was finalized, I moved on to designing the look and feel, selecting six screens that represented various parts of the program.

After the style was approved, I developed a full design system.

Utilizing this design system, I crafted all the screens. A lengthy development process followed, punctuated by review meetings where I provided feedback and edits on the implemented screens.

Eventually, we launched the first version of the product, which you can now test by downloading it from Medialooks' official website

MSink additions

Six months after completing DirectTake, the Medialooks team approached us to overhaul another critical product of theirs.

The project began with an analysis of the existing program, its users, and market analogs. After mapping out all necessary cases, we started designing wireframes.

We developed simplified prototypes based on these wireframes and tested them with end-users. Following all approvals, and since the visual system from the previous project was fully established, we proceeded to design the product based on it.

This product is more systemic, dealing extensively with analytical data, communication channels, and workflows.